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Bluetooth Smart Technology – Powering the Emerging Beacon Market

2016/11/7 16:47:00     Source: SIG     Views:1268     Comments:0

Summary:Beacon Market

Several weeks ago, I wrote a blog about beacons and how Bluetooth® Smart device makers are really starting to see some traction. Since that time, the buzz around beacons has grown.

I was reminded the other day about the potential in the retail space from an article discussing how Macy’s, one of the largest retail chains in North America, is rolling out beacon technology starting this holiday season. I think the potential in retail is going to be huge. Beacons allow physical retailers the ability to directly market to a customer’s taste and preference, much as online retailers have done for years. You can look at some announcements from companies like Apple and PayPal to see some of the steam beacons are gathering.

I also think there is a big opportunity for developers using beacon technology in the commercial and enterprise spaces. Beacons can be used to manage people and assets within a work environment so it’s easy to find where things are located. Companies can use them in conjunction with Bluetooth tags allowing assets to broadcast messages about their status in a true machine-to-machine environment. For example, when equipment alerts the system it needs repaired. In fact, companies like StickNFind are already adapting their solutions for enterprise applications.

When you start talking about technologies coming to market now, like tags and beacons, you can see things starting to come together as compelling solutions. You can also see the common thread involved and embedded in many of them—Bluetooth Smart. As an example, Street Fight Magazinerecently ran an article about beacons and the future of in-store technologies. The article talks about Bluetooth Smart (aka Bluetooth low energy) emerging as one of the core technologies in the beacon space.

Whether you are a retail developer, an enterprise/commercial developer, or even a consumer-focused developer, Bluetooth Smart technologies can play an increasing role in your product development. Especially as we look to the future and the Internet of Everything, expect Bluetooth technologies to increase in usage and prominence.

As always, I want to hear about what you are working on so please feel free to drop me a line atDevFeedback@Bluetooth.com and let me know what great things you are creating.

(Credit: Steve Hegenderfer)


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