Toshiba recently introduced signs that use Bluetooth® Smart technology to create customize the consumer shopping experience.  Bluetooth beacons send out a signal and when the smartphone comes into range, the sign becomes an “adaptive storefront.” I love when technology from movies starts to manifest in reality. Remember the scene from Minority Report? The one where John Anderton is using the gesture-based user interface to for predictive crime fighting. The Toshiba sign is slightly along those lines. Watch the cool video.

Beacons are opening new avenues for retailers to interact with shoppers because they just simply work with the devices consumers already have, making it a reliable and cost-effective solution for stores and brands. 

(Credit: Nanci Taplett)