Southwest Airlines
Southwest Airlines is a Dallas based company that was established in 1967. Much of the company’s operations are concentrated in the domestic market, with only a few flights to international destinations. The airline has maintained a remarkable profitability and safety record in over 40 years of operations. In 2014, the airline marked its 42nd year of profitability, surpassing with over 15 percent return on invested capital (“Southwest,” 2014). This has mainly been achieved through effective management practices. Over the years, the airline brands itself as a low cost carrier while still delivering high quality services.
Southwest Airlines’ mission is “dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.”
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