When Nike tries something new in the sports world, people notice. The company is drawing widespread media attention for its new line of Nike+ shoes with embedded sensors in the soles, which can measure workouts in all sorts of interesting new ways and send the data to a smartphone app.

Not as much attention has focused on the technology behind these innovative shoes: Bluetooth 4.0. Nike鈥檚 new high-tech sneakers, which went on sale June 29, are the first shoes with Bluetooth Smart sensors in them.

This has big implications. With Bluetooth Smart sensors in their shoes, everyone from pro athletes to weekend warriors can learn a lot more about their workouts and athletic performances鈥攊nformation like vertical leap, quickness (鈥渉ustle鈥? and how many times they jumped during a game or workout. The information can be sent wirelessly to a Bluetooth hub device (in Nike鈥檚 case, an iPhone or iPod Touch) and shared with friends via the Nike+ Training app, online or through social media.

The first three models in the new Nike+ line are the Nike Hyperdunk+ basketball shoe, LunarTR1+ men鈥檚 training shoe and Lunar Hyperworkout+ women鈥檚 training shoe. Prices range from $220-250. For your money, you get a sophisticated measurement tool that can provide you with information to help you reach your goals, while adding a high-tech element of cool and fun to workouts.

The feedback is so precise that it can tell a basketball player how many times they jumped during a game, the hang time of each jump, and when they were jumping their highest and lowest during a game. You won鈥檛 have to worry about having to change the batteries in your Nike+ shoes. Bluetooth Smart devices are ultra energy efficient, running on tiny batteries that can last a year or longer.

Shoes are just the beginning for Bluetooth Smart sensors, which can measure everything from your heart rate to a diabetic鈥檚 blood glucose levels. Many more innovative devices will use Bluetooth Smart sensors to track and monitor the world around us, collecting and sending wireless data securely and efficiently. These sensors will connect back to Bluetooth Smart Ready hubs (smartphones, tablets, laptops and TVs), where the data will be collected, analyzed and turned into valuable information.

Nike says its goal is to evolve training into a fun, game-like challenge. The company鈥檚 promotional videos show people sharing their workout achievements with their friends via the Nike+ Training app and competing to see who gets the best score. The message is clear: With Nike+ technology, you can turn workouts into a game with your friends.

We offer Bluetooth modules i40e and i60. A new Bluetooth module for BLE solution will be released in the next couple of months. Pls contact us at embedded@ivtcorporation.com

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